Importance of Generating Cash Flow and Reading a Cash Flow Statement

Overview:

Reviewing the income statement and balance sheet will give you a lot of information about a company, however without a cash flow statement you cannot make a sound credit decision. We will talk about a company called No Cash corporation and show how they are showing increased sales and profits in their first two years, however they will go bankrupt, how can that happen??  We will show how to tie out the cash flow statement to the cash account and stress the importance of why a company must generate cash from operations, not investing or financing to be successful.

The latter part of the webinar will show how the attendees will be able to forecast cash for their company by following a three-step process that the speaker has devised. The method will be broken down step by step and if done correctly the audience should be able to take this back to their jobs and see immediate improvements in their cash forecasting.

Why you should Attend:

In your company I am positive that "Cash is King" however most organizations only look to see their sales growth and how much money they made in the previous quarter.  However, a company can have increased sales and make money, however if they do not generate cash, they could go Bankrupt. This webinar will explain the importance of generating cash, teach you how to analyze a statement of cash flows looking at all three sections: Operating, Investing and Financing. The other part of this webinar will show you a way you can forecast your monthly cash flow and allow you to be within five percent each month of your targeted number.

Areas Covered in the Session:

• Explain the importance of cash flow
• Explain cash inflows and outflows 
• Show the Direct and Indirect methods of cash flow forecasting
• Analyze a cash flow statement
• Tie the statement to the cash account
• Show why cash forecasting is important
• Show method of cash forecasting

Who Will Benefit:

• Credit Analysts
• Credit Managers
• Bankers 
• Owners of Small Businesses